{"id":58783,"date":"2021-08-03T15:51:43","date_gmt":"2021-08-03T20:51:43","guid":{"rendered":"https:\/\/www.projectmanager.com\/?post_type=templates&#038;p=58783"},"modified":"2025-09-11T12:09:22","modified_gmt":"2025-09-11T17:09:22","slug":"marketing-campaign-template","status":"publish","type":"templates","link":"https:\/\/www.projectmanager.com\/templates\/marketing-campaign-template","title":{"rendered":"Marketing Campaign Template"},"content":{"rendered":"<p>A product or service doesn\u2019t just attract customers without promotion. For there to be a success, it\u2019s essential that your messaging reaches the right people who have a need for what you\u2019re selling, whether they know it yet or not.<\/p>\n<p>That\u2019s where a marketing campaign comes in, which can run across many different media platforms. To manage this push and make sure it\u2019s all working together, try ProjectManager\u2019s marketing campaign template for free and start off on the right foot.<\/p>\n<h2>Why You Need ProjectManager\u2019s Marketing Campaign Template<\/h2>\n<p>ProjectManager\u2019s marketing campaign template can be used to plan the introduction of your product or service. The template outlines all the steps you need to take and acts as a roadmap to follow for successfully marketing your product or service to the marketplace.<\/p>\n<figure id=\"attachment_61524\" aria-describedby=\"caption-attachment-61524\" style=\"width: 1568px\" class=\"wp-caption alignnone\"><a href=\"\/freetrial?edition=d&amp;template=marketing&amp;headline=Open%20the%20Marketing%20Campaign%20Template%20with%20a%20Free%20Trial%20of%20ProjectManager.%20No%20Credit%20Card%20Required.\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-61524 size-full\" src=\"\/wp-content\/uploads\/2022\/03\/Kanban_Marketing_Wide_Zoom-150_Moving-task-to-different-status.jpg\" alt=\"screenshot of ProjectManager's marketing campaign template on a kanban board\" width=\"1568\" height=\"817\" srcset=\"\/wp-content\/uploads\/2022\/03\/Kanban_Marketing_Wide_Zoom-150_Moving-task-to-different-status.jpg 1568w, \/wp-content\/uploads\/2022\/03\/Kanban_Marketing_Wide_Zoom-150_Moving-task-to-different-status-600x313.jpg 600w, \/wp-content\/uploads\/2022\/03\/Kanban_Marketing_Wide_Zoom-150_Moving-task-to-different-status-300x156.jpg 300w, \/wp-content\/uploads\/2022\/03\/Kanban_Marketing_Wide_Zoom-150_Moving-task-to-different-status-768x400.jpg 768w, \/wp-content\/uploads\/2022\/03\/Kanban_Marketing_Wide_Zoom-150_Moving-task-to-different-status-1536x800.jpg 1536w, \/wp-content\/uploads\/2022\/03\/Kanban_Marketing_Wide_Zoom-150_Moving-task-to-different-status-450x234.jpg 450w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\" \/><\/a><figcaption id=\"caption-attachment-61524\" class=\"wp-caption-text\">ProjectManager&#8217;s Marketing Campaign Template. <strong><a href=\"\/freetrial?edition=d&amp;template=marketing&amp;headline=Open%20the%20Marketing%20Campaign%20Template%20with%20a%20Free%20Trial%20of%20ProjectManager.%20No%20Credit%20Card%20Required.\">Try It Free<\/a><\/strong><\/figcaption><\/figure>\n<p>Using our marketing campaign template allows you to capture the research you\u2019ve done on the market you plan to introduce your product or service to. It also acts as a communication channel so everyone in the marketing team (and those associated with the campaign) are all on the same page.<\/p>\n<p>This marketing campaign template is set up to provide a place for you to add everything you need for a successful marketing campaign. There\u2019s space for you to define the goals of the campaign, identify the target audience, how your product or service fits into the existing market, knowledge of your competition and much more.<\/p>\n<h2>When to Use a Marketing Campaign Template<\/h2>\n<p>The free marketing campaign template should be used right after you\u2019ve produced the product or service to promote, but before it has launched. As you decide on campaign goals, targeting, media plan and execution, the marketing campaign template is there to organize all this data.<\/p>\n<p>Through each step of the marketing campaign, the marketing campaign template is there to capture that development. That\u2019s what makes it such an essential tool: it helps you organize and manage your ideas as they develop into a plan you can execute.<\/p>\n<p>You\u2019ll also want to track the marketing campaign and collect the key performance indicators (KPIs) to make sure the execution is actually following the plan. ProjectManager\u2019s marketing campaign template has tools, like a project dashboard, that help you monitor the marketing campaign and stay on track.<\/p>\n<h2>Who Should Update the Marketing Campaign Template<\/h2>\n<p>The marketing campaign template is usually under the management of a marketing campaign manager, who is responsible for the <a href=\"https:\/\/www.projectmanager.com\/blog\/how-to-make-a-marketing-plan\">marketing plan<\/a> and overseeing its execution. The marketing campaign manager is constantly revising the document to respond to constraints that can impact the time, cost and scope of the marketing campaign.<\/p>\n<p>Organizations of different sizes or corporate structures might have a different name for the person who is responsible for updating the marketing campaign template. It could be the marketing campaign manager\u2019s assistant, or perhaps they use the term <i>project manager.<\/i><\/p>\n<p>Whatever title is given to the person who updates the marketing campaign template, they are the one who is running the show and therefore deals with issues as they arise and adjusts the marketing campaign and template to address these changes. They will report to stakeholders, of course, but managing the marketing campaign is their job.<\/p>\n<h2>Why Use Our Marketing Campaign Template<\/h2>\n<p>ProjectManager has a free marketing campaign template that opens up in the software. Once you follow the link at the top of the page, you\u2019ll land on the kanban board view, which has custom columns and cards that can be updated by adding the details of your marketing campaign. It\u2019s that easy.<\/p>\n<ul>\n<li><strong>Work on Kanban Boards:<\/strong> The kanban board view is both a tool to plan your marketing campaign and execute it, as the board view visualizes workflow. It allows your team to manage their backlog and plan together when executing tasks.<\/li>\n<li><strong>Powerful Task Management:<\/strong> Under each of the columns are cards. The cards are individual tasks. Each card has space to add a subtask, describe the task, attach documents and images, add the priority, set customized tags, and assign to one or more team members, who can create their own personalized to-do list in the task to manage their work.<\/li>\n<li><strong>Default Settings:<\/strong> The cards are broken into phases, such as planning, creative, SEO, Adwords, go live and post-launch. We\u2019ve filled in some of the tasks for you. For example, under planning, they are: define KPIs, evaluate customer segments, define budget and brainstorm ideas.<\/li>\n<li><strong>Customize as Needed:<\/strong> Our free marketing campaign template is fully customizable. You can add as many columns and cards as you need. When you open it up in our software, the designated columns include: to do, in design, in production, ready for approval and done. These represent the production cycle for your marketing campaign.<\/li>\n<li><strong>Manage from a Gantt Chart:<\/strong> There is also a more traditional Gantt chart project view with a visual timeline that shows the entire campaign in one place. There\u2019s also a sheet view, which is like the Gantt but without the timeline.<\/li>\n<li><strong>Different Views, Same Data:<\/strong> Whether you use the board, Gantt, sheet, list or calendar view, all the data is updated in real time and shared across the software to make sure everyone is working on the most current version of the marketing plan. There\u2019s no reason to use different software tools, when everyone on your team can work together with the tools they want.<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-61515 size-full\" src=\"\/wp-content\/uploads\/2022\/03\/Gantt_Marketing_Wide_Zoom-175_WBS.jpg\" alt=\"A screenshot of a gantt chart in ProjectManager, marketing campaign\" width=\"1568\" height=\"818\" srcset=\"\/wp-content\/uploads\/2022\/03\/Gantt_Marketing_Wide_Zoom-175_WBS.jpg 1568w, \/wp-content\/uploads\/2022\/03\/Gantt_Marketing_Wide_Zoom-175_WBS-600x313.jpg 600w, \/wp-content\/uploads\/2022\/03\/Gantt_Marketing_Wide_Zoom-175_WBS-300x157.jpg 300w, \/wp-content\/uploads\/2022\/03\/Gantt_Marketing_Wide_Zoom-175_WBS-768x401.jpg 768w, \/wp-content\/uploads\/2022\/03\/Gantt_Marketing_Wide_Zoom-175_WBS-1536x801.jpg 1536w, \/wp-content\/uploads\/2022\/03\/Gantt_Marketing_Wide_Zoom-175_WBS-450x235.jpg 450w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\" \/>\n<h2>How ProjectManager Takes Your Marketing Campaigns Further<\/h2>\n<p>Now that you\u2019re using ProjectManager, you\u2019ll quickly learn that our software is more than just a simple marketing campaign template. Our cloud-based software lets you work with the most current data to help you make more informed decisions.<\/p>\n<p>It also provides everyone on your team a collaborative platform from which they can work better together, whether in the office, home or in the field.<\/p>\n<h3>View All the Marketing Team&#8217;s Tasks on One Page<\/h3>\n<p>If you\u2019re concerned that your marketing team is too big and you\u2019ll lose track of what everyone is doing, don\u2019t worry. Just go to the Team Page. Here you&#8217;ll get an overview of what everyone on your team is working on.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-61545 size-full\" src=\"\/wp-content\/uploads\/2022\/03\/Team_Construction_Wide_Zoom-150_Alternate.jpg\" alt=\"ProjectManager's team page\" width=\"1568\" height=\"817\" srcset=\"\/wp-content\/uploads\/2022\/03\/Team_Construction_Wide_Zoom-150_Alternate.jpg 1568w, \/wp-content\/uploads\/2022\/03\/Team_Construction_Wide_Zoom-150_Alternate-600x313.jpg 600w, \/wp-content\/uploads\/2022\/03\/Team_Construction_Wide_Zoom-150_Alternate-300x156.jpg 300w, \/wp-content\/uploads\/2022\/03\/Team_Construction_Wide_Zoom-150_Alternate-768x400.jpg 768w, \/wp-content\/uploads\/2022\/03\/Team_Construction_Wide_Zoom-150_Alternate-1536x800.jpg 1536w, \/wp-content\/uploads\/2022\/03\/Team_Construction_Wide_Zoom-150_Alternate-450x234.jpg 450w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\" \/>\n<p>From the team page you can see the name of the team member, what team they\u2019re on and all the tasks currently assigned to them. Just click on their name in the list and another window pops up, with more details, such as the priority and progress on each of those tasks. You can even reassign work from this page.<\/p>\n<h3>Use Timesheets to Stay on Time<\/h3>\n<p>Knowing what your team is doing is only part of the picture. You need to know how long it\u2019s taking them to complete those tasks. Without that information, your marketing campaign can fall behind before you know you\u2019re off track.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-61549 size-full\" src=\"\/wp-content\/uploads\/2022\/03\/Timesheet_Wide_Zoom-175.jpg\" alt=\"ProjectManager's timesheet\" width=\"1568\" height=\"817\" srcset=\"\/wp-content\/uploads\/2022\/03\/Timesheet_Wide_Zoom-175.jpg 1568w, \/wp-content\/uploads\/2022\/03\/Timesheet_Wide_Zoom-175-600x313.jpg 600w, \/wp-content\/uploads\/2022\/03\/Timesheet_Wide_Zoom-175-300x156.jpg 300w, \/wp-content\/uploads\/2022\/03\/Timesheet_Wide_Zoom-175-768x400.jpg 768w, \/wp-content\/uploads\/2022\/03\/Timesheet_Wide_Zoom-175-1536x800.jpg 1536w, \/wp-content\/uploads\/2022\/03\/Timesheet_Wide_Zoom-175-450x234.jpg 450w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\" \/>\n<p>Our timesheets do more than streamline the payroll process, they show exactly how many hours each team member has logged doing their assignments. Timesheets are easy to use, secure and give managers another tool to track their team\u2019s time to make sure they\u2019re keeping to the marketing campaign schedule.<\/p>\n<h3>Create One-Click Project Reports for Better Data Analysis<\/h3>\n<p>Keeping your client and other stakeholders involved, managing their expectations and updating them on progress and performance can feel like a whole job unto itself. That\u2019s why our tool has reports that can be generated in one click and even filtered to show just the data you want to share.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-61680 size-full\" src=\"\/wp-content\/uploads\/2022\/03\/Reporting-PROJECT-STATUS.jpg\" alt=\"ProjectManager's status report filter\" width=\"1600\" height=\"959\" srcset=\"\/wp-content\/uploads\/2022\/03\/Reporting-PROJECT-STATUS.jpg 1600w, \/wp-content\/uploads\/2022\/03\/Reporting-PROJECT-STATUS-600x360.jpg 600w, \/wp-content\/uploads\/2022\/03\/Reporting-PROJECT-STATUS-300x180.jpg 300w, \/wp-content\/uploads\/2022\/03\/Reporting-PROJECT-STATUS-768x460.jpg 768w, \/wp-content\/uploads\/2022\/03\/Reporting-PROJECT-STATUS-1536x921.jpg 1536w, \/wp-content\/uploads\/2022\/03\/Reporting-PROJECT-STATUS-450x270.jpg 450w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n<p>Get reports on portfolio status, project status, project plan, tasks, timesheets, availability, workload and variance. These can all be printed out for presentations or easily saved as PDFs and shared with stakeholders. The reports are great for managers as well, giving them an in-depth view of the campaign to better manage it.<\/p>\n<h2>Other Free Templates to Help Your Marketing Campaign<\/h2>\n<p>If you need a bit more time before moving up to project management software, we have plenty of free templates that can make managing your marketing campaign that much easier. There are free templates for everything from initiation to closure. Look through them all, but in the meantime, here are a few to get you started.<\/p>\n<h3><a href=\"https:\/\/www.projectmanager.com\/templates\/communications-plan-template\">Communication Plan Template<\/a><\/h3>\n<p>While the marketing campaign template has a communication component, you need more defined channels to make sure everyone is clear on objectives and stays up-to-date. The free communication plan template helps you create the channels you need to best disseminate data and keep everyone informed.<\/p>\n<h3><a href=\"https:\/\/www.projectmanager.com\/templates\/marketing-budget-template\">Marketing Budget Template<\/a><\/h3>\n<p>Marketing campaigns cost money. Those funds need approval from clients or executives in your organization. To get a better forecast of what you\u2019ll have to pay to launch your campaign use our free marketing budget template. It breaks down your expenses into categories and tracks costs quarterly.<\/p>\n<h3><a href=\"https:\/\/www.projectmanager.com\/templates\/timesheet-template\">Timesheet\/Time Tracking Template<\/a><\/h3>\n<p>If you\u2019re not ready for an automated and secure timesheet tool, such as the one in ProjectManager, our free timesheet template is the next best thing. It acts as a collaborative tool, empowers your team by giving them autonomy and managers get a high-level view of the costs associated with their team\u2019s work.<\/p>\n<h2>Related Content<\/h2>\n<p>If you\u2019ve peaked around our website then you know it\u2019s more than free <a href=\"\/pm-templates\">project management templates<\/a> for Excel and Word. We have one of the most extensive libraries for work management on the internet. Thousands visit to read our weekly blog, view tutorial videos and download guidebooks. Here are a few of the marketing-specific posts we\u2019ve published.<\/p>\n<ul>\n<li><a href=\"\/blog\/10-free-manufacturing-excel-templates\">10 Free Marketing Templates for Excel, Word and More<\/a><\/li>\n<li><a href=\"https:\/\/www.projectmanager.com\/blog\/how-to-make-a-marketing-plan\">How to Make a Marketing Plan Like a Project Manager<\/a><\/li>\n<li><a href=\"\/blog\/marketing-budget\">How to Create Marketing Budget: A Quick Guide<\/a><\/li>\n<li><a href=\"\/blog\/creative-brief\">How to Write a Creative Brief<\/a><\/li>\n<li><a href=\"\/blog\/push-vs-pull-marketing-a-quick-guide\">Push vs. Pull Marketing: A Quick Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.projectmanager.com\/blog\/digital-marketing-metrics\">Fundamental Digital Marketing Metrics<\/a><\/li>\n<\/ul>\n<p><i>A marketing campaign is a project and to better manage it you need ProjectManager. Our cloud-based software gives you real-time data for better decision-making, collaborative tools and helps you plan, monitor and report on progress and performance. Make your next marketing campaign a success and join the tens of thousands of marketers using our tool. Try ProjectManager for free today.<\/i><\/p>\n","protected":false},"featured_media":64634,"template":"","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"To manage your marketing pushes and make sure it\u2019s all working together, try ProjectManager\u2019s marketing campaign template for free.","head_code_insert":"","footnotes":""},"class_list":["post-58783","templates","type-templates","status-publish","has-post-thumbnail","hentry","template_categories-project-kickoff"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Campaign Template - ProjectManager<\/title>\n<meta name=\"description\" content=\"To manage your marketing pushes and make sure it\u2019s all working together, try ProjectManager\u2019s marketing campaign template for free.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.projectmanager.com\/templates\/marketing-campaign-template\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Campaign Template\" \/>\n<meta property=\"og:description\" content=\"To manage your marketing pushes and make sure it\u2019s all working together, try ProjectManager\u2019s marketing campaign template for free.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.projectmanager.com\/templates\/marketing-campaign-template\" \/>\n<meta property=\"og:site_name\" content=\"ProjectManager\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/projectmanage\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-11T17:09:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.projectmanager.com\/wp-content\/uploads\/2021\/08\/Marketing-Campaign-Template.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing Campaign Template - 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